Guided career journal (Designed for freshman orientation)
In the Summer of 2019, we re-designed both our orientation session for new students, attended by +3000 students, and the print piece that we distributed to those students.
Instead of a traditional 2-sided services overview, we designed and printed an interactive career journal, full of fun exploratory prompts and activities. Our goal was to meet students where they were - some exploring, some pretty set on a path. In addition, we wanted to brand the career center as a non-intimidating destination for students anywhere on this spectrum.
