As someone with 13 years of experience teaching first-year composition and research writing courses to painters, animators, and film students in the context of an art school, I have learned to understand the importance of motivating engagement and earning trust with students. These students were eager to be in the studio and much less eager to learn about MLA citation or crafting a thesis statement. My long-term mentor called this work “selling spinach in a candy shop,” and I recognize the profound significance of establishing an approachable and credible brand for student-facing services.
Creating a well-defined brand for your career center is essential to fostering trust among students and ensuring they perceive the center as a valuable resource. Marketing any product or experience to students demands a deep understanding of the “new” 5Cs, outlined in this article from the Future of Commerce: Company DNA, Community, Global Culture, Circularity, and Customers.
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